Strategy
SolarWorld AG is a global solar technology group. Our core business is the production of highly efficient photovoltaic applications. The integration of all stages of the value chain from silicon via wafer and cell production all the way to modules and complete systems solutions makes possible a maximum of independence and cost reduction. With our recycling activities we assume responsibility for the product over its entire life cycle. Our strategy is based on the knowledge and motivation of our employees, on our innovative strength as well as economies of scale and integration effects along the entire value chain.
To expand our market position we rely on sustainable growth in the sense of earnings power, environmental and social compatibility. With our engagement we want to set the standard for the entire industry of renewable energies and beyond.
The solar industry is young, growing dynamically and characterized by global competitive pressure. We will cut the cost of solar power by way of innovations and further technological developments. In this way we as a manufacturer of solar power technology offer a sustainable solution to worldwide climate protection. Our strategy is to manufacture and market products which are superior to those of competitors in terms of quality, sustainability and performance. We produce in large numbers and observe ecological and social aspects well beyond legal requirements.
Finances
Finances
Profitability as a growth driver. Our goal as the leading photovoltaic company is to strengthen our market position in the international solar market. That depends on getting the financial conditions right, in the form of earnings power and profitability. In order to be able to grow profitably with the capital of our shareholders at all stages of the value chain, we are pursuing a financing strategy that focuses on security and independence. We are also spreading the risk by using a number of different raw material sources, and maintaining our procurement and marketing paths via our long-term business relations. Our financial success gives us the necessary freedom of action for investment and further growth. We want to go on paying an adequate dividend to our shareholders in the future thus creating added value by way of “green money”.
Customers
Customers
Customer satisfaction as a success factor.The satisfaction of our customers is an important factor to secure the long-term success of SolarWorld and thus also to safeguard the jobs of our employees. We are enhancing the long-term value of our customer relations by ensuring high quality, by optimizing our value-for-money proposition and by building trust in the SolarWorld brand. We continue to feel committed to providing our customers worldwide with first-class service and a broad product range.
Processes
Processes
Full integration as a competitive advantage. Quality, costs and efficiency are controlled by us at every production step by way of batch tracking, as well as our integrated quality and environmental management system and the important technologies we developed ourselves. We support our sustainable growth by building new capacity in good time at every stage of the value chain. Our internal production provides most of the input materials for each subsequent stage of production. We meet the demand for products in all areas of the value chain.
Employees
Employees
Employees as top performers. We are aware of how important it is to recruit and retain qualified employees to help us achieve our growth targets. This is why we give our staff a share in our business success, invest massively in their upskilling and create working conditions that further.
Society
Society
Responsibility as a global group. Our corporate management makes a contribution to trust being built up between company and stakeholders. In this context we focus fairly and squarely on open communications. We face up to our social responsibility and show commitment in keeping with our vision. We come out publicly in favor of the transformation of our energy supply thus influencing society in favor of renewable energies.
